Launched in November 2012 Dumb Ways to Die has amassed a huge following all around the world from a Smash Hit theme song to a #1 charting game. The theme song skyrocketed onto the iTunes charts in 28 different countries and beating out the likes of Rihanna.

The brand has gone from strength to strength with over 425 Million views on YouTube, 6.5 billion game sessions and 350 million downloads!