Simeon is a high-profile demon working for Hell. His job takes place on earth, where he must wreak havoc, chaos, and minor inconveniences for as many different people as possible. If he successfully demonizes the citizens of Earth, Simeon maintains his demon-red skin color; however, if he fails to cause enough problems, he will start to change color: he is at his weakest and least demonic when blue. If anyone from the corporation of Hell finds out he’s blue, the head CEO (Satan) will make sure he’s destroyed, and so Simeon must keep up his hard work. 

Simeon always makes sure to keep well-disguised in a wide range of eclectic fashion, mainly pulling from mainstream streetwear trends. On his first day of his big promotion, Simeon is released into New York City with his tasks-of-the-day listed in hand. All goes seemingly well… until he meets a girl who makes him question his career, identity, and existence. Here, Simeon begins to change to many different colors; his disguise being infiltrated by his many new thoughts and feelings as he starts to discover the meaning of love and a wellspring of other emotions imperative to the human experience.